[samanth]

Reliance Broadcast Network adds BloombergUTV to its distribution portfolio

Reliance Broadcast Network Ltd. has strengthened its distribution portfolio with the addition of business news channel Bloomberg UTV.

The bouquet currently has three Big CBS Channels - BIG CBS Prime, Love and Spark - and the regional channels Big Magic and Spark Punjabi.

Besides these, the addition of another channel which is expected to be launched through RNBL's joint venture with Germany's RTL Group will take the total number of channels in the mix to seven.

RBN CEO Tarun Katial said, "With the addition of BloombergUTV to the RBNL network, we now present one of the strongest television portfolios in the country. This consolidation of the network delivery platform allows us to enable marketers with a single consolidated outreach platform, while offering audiences the best possible television content."